Currently, it is estimated at more than 1,300 million the number of websites that cover cyberspace. Whether personal blogs, online stores, information channels and corporate sites, the Internet has become the ideal showcase for any company. However, not all of us have professional web design knowledge, which is why it is common to go to web development companies to obtain that presence. But, how to choose the most suitable solution for my business? We want to help you, so throughout this post we will address the main aspects to take into account when asking for a budget of a web page, what should be included and what aspects should we keep in mind to achieve online success.
PROFESSIONAL WEB DESIGN WITH WORDPRESS AND OTHER CMS
The first thing we must decide is what kind of web we want. As we have said before, each company has specific needs and a limited budget to carry them out; hence, knowing how to size the project is key to not suffer its consequences in the future. In this sense, from The Social Media Family recommend not invest more than 40% of the budget in professional web design, leaving the other 60% released to invest in marketing strategies (maybe you find it interesting to read our post on digital marketing trends in 2018 to inspire you)
From there, we have several options, whether we want to create simple web pages or more complex ones based on WordPress web design:
In this section we will recommend the following solutions:
Google My Business: For the simplest webs, it is the ideal solution: based on the tab of a business published in Google My Business, it works as a creator of simple web pages , adaptable to mobile devices (responsive) and offers the visitor relevant information about the activity of the company (schedule, address, services offered). In addition, recently Google has implemented the option to customize the domain of said web page. If you have questions about how this web application works, we recommend that you read our step-by-step tutorial on Google My Business.
Blogger: Although it was designed as a blog creator, the solution acquired by Google in 2004 has evolved and allows the creation of functional websites for SMEs. Its free nature, together with the possibility of including our own domain, make Blogger a more than worthy alternative for those empty pockets.
Other solutions: Apart from those already mentioned, there are many solutions in the market such as WordPress.com, Wix or Shopify, which will allow you to have a website at a competitive price (with its limitations, of course).
CREATE A PROFESSIONAL WEBSITE
In this section, we must mention two alternatives: those who choose to completely program their website and those who opt for any of the CMS (Content Management System) available in the market, WordPress being the standard-bearer of the latter, with about 29% of the total websites developed under this programming language (60% of the total of CMS - Joomla, Magento, Drupal, Prestashop ...).
At this point, many are wondering how to make a web page in WordPress, if it is easy or on the contrary it is advisable to hire the services of a web developer or a web design company. The answer, unfortunately, is not simple, since it will depend on the expertise as web programmer of those who approach such a project: WordPress was born as a way to democratize the creation of web pages, making public its code for those who would like to modify it.
In addition, its structure based on web templates, plugins and pages is intuitive for those who venture to program web pages. However, creating a website with WordPress does not stop being an activity in which technical complications may arise, or simply the need to modify the code of the plugins and templates that make up our space, so our advice as a design agency web for those companies that look for a professional web design is to delegate this activity to qualified professionals to avoid gaps in the project.
If we have finally chosen to obtain a professional web design, the first thing we must do is hire a hosting (also known as web hosting or server), which will be the place of cyberspace that will occupy our site. Hiring a hosting is not an easy task, due to the abundant offer in the market, although we will try to offer some aspects to take into account so that this process is as simple as possible:
Assuming that we have finally opted for this technological solution, it is important to validate that the supplier has specialized products in this CMS, since a customer service expert in WordPress will be key to solving any technical problems that may arise. In the same way, if we opt for another programming language we should follow the same recommendations.
24/7 CUSTOMER SERVICE
Another fundamental element when hiring a hosting, since neither hackers nor server crashes have office hours. A technical service available in our language will be of great help when it comes to managing our online presence.
THE QUANTITY IS NOT SYNONYMOUS WITH QUALITY
Do not obsess over the number of gigas of space they offer, but the quality of them: it is advisable to always demand SSDs, as well as quality processors such as Intel in our servers.
2. WEB TEMPLATES
The next step in our process of enjoying a professional web design is to select the template that best suits our needs. As you can imagine, web programming has evolved a lot in recent years, especially as a result of the proliferation of CMS such as WordPress or Prestashop: one of the main advantages of this type of solutions is the possibility of implementing specialized web templates in our business sector that also adapt automatically to mobile devices (remember that more than 70% of the current web traffic comes from smartphones and tablets).
What is the price of a WordPress template ? In general terms, it will depend on the functionalities that are available, since a template for landing pages is not the same as a template that includes a booking engine, for example. The average is usually around US $ 50, and the ideal place to buy a WordPress template is ThemeForest , the largest worldwide Marketplace with more than 400,000 items available (if you do not find what you need is that you have a problem ...).
3. WEB CONTENT
We have a hosting in which we have installed WordPress, and in this, in turn, a template. Now it's time to generate quality web content, which allows us to differentiate ourselves from our competitors while offering the visitor of our site the information it demands. In WordPress we will find two fundamental types of contents: the pages and the posts. A page is just a way to categorize information as sections, such as the elements of a navigation menu (who we are, services, contact, blog ...); On the other hand, the post is the unit on which blogs are built, those news sections of our corporate website that will allow us to generate fresh and recurring content in the eyes of search engines.
When publishing our web content, it is important to take into account the following aspects:
- It must be original: Never copy content from third parties, since you are subject to a penalty by search engines
- It must have the appropriate extension: It is important that those pages of special importance for you have from 5000 characters of text. As for the posts, a reasonable length would be between 1000 and 2000.
- It must be updated periodically: An original and updated content is the basis of any web positioning strategy
If you still have doubts about the importance of the content, we recommend you take a look at our post about statistics of content marketing.
4. WEB LAYOUT
We arrive at the last step of any professional web design process that values: to capture the content we have created in our WordPress web design, a process that is closely linked to the web template we have chosen for our project. In this sense, plugins like visual composer will open us endless possibilities to enrich the layout of our pages and posts, thus facilitating readability by the web user who visits us.
It is important to note that until the appearance of the CMS the web layout was somewhat tedious, executed from the code programming and reserved for those who knew the rules of web programming. However, the most curious thing is that it continues to be done in the same way, although the user, instead of seeing code, see buttons that execute their will.
5. WEB MAINTENANCE
Before arriving at the section that interests you the most (find out how much a webpage costs ) it is important that we stop for a moment to talk about web maintenance , a service usually offered by the web design company or web developer that you have hired to carry out your project. But, what is the web maintenance service? In general, it is a kind of "flat rate" that we subscribe with our provider and that allows us to outsource the management of our website.
A common mistake is to think that the work of web design ends when it is put online: it is from that moment when a monitoring work begins thanks to which everything continues to work as it was raised from the first day. Templates, plugins and even WordPress are constantly updated, so it is essential to have a team of professionals at our side who know when and how to carry out these maintenance tasks.
How much does a web maintenance service cost ? Another question difficult to answer, since managing an online store is not the same as a corporate site that is hardly updated. However, as our goal is to provide a reference for those interested in hiring a professional web design, we can encrypt it from € 100 per month. If this option does not convince you, keep in mind that if at any time you need the services of a web developer to perform a maintenance task (servers, backup copies, updates of plugins and templates, migrations ...) you will be charged in function of a price per hour of service, which usually does not go below € 60.
Budget website, website price, how much does a web page cost, how much does it cost to make a web page, web design prices ... all these expressions refer to the big question: what amount should I devote to web development of my digital marketing budget. In order to respond to this concern, we will first enumerate the factors that intervene in an online project:
- Domain, hosting and templates. Are they included, or should they be paid separately? In general (except for the hired hosting plan) we are not talking about high amounts (about 120 euros the first year, between 60-80 the following), but it is still a point to take into account
- Open source (CMS) or proprietary code. A project developed on a CMS such as WordPress is usually cheaper than a product made to measure with proprietary code. Keep it in mind before making a decision
- Whether it is an online store or a corporate website. An ecommerce tends to be more expensive than an informative website. If you are interested in how to optimize your online store , do not miss our post on the subject
- The languages in which the web is translated. A powerful multi-language plugin in WordPress like WPML is not economical, at the same time you have to dedicate time and resources to each language (please, never use the free options of web translation: your image would not recover from such nonsense).
- Who facilitates the images and texts. Virtually any web developer or web design agency that boasts will facilitate this service. However, keep in mind that the dedication of hours will go up, and, therefore, the final bill.
- The functionalities that we want to implement. The beauty of creating web pages in WordPress lies in the infinite possibilities that allows us the ecosystem of plugin developers that operate on the platform, with which we can cover any of our needs ... although sometimes we have to scratch our pocket for it.
- Whether or not it includes an initial configuration. Have you registered your website in Google Search Console? Have you correctly configured the Google Analytics functionalities? Have you optimized SEO friendly texts and images? It is advisable to pay a little more but have all the possible measurement tools within our reach
After so many variables you will be clear that a professional web design involves work and technical knowledge that in many occasions are not within our reach, hence it is appropriate to hire the services of a webpage company for such a need. As a reference (and only as a reference), keep in mind that creating a corporate website can cost you around 1,000 euros, while if what you want to know is how much an online store costs you should scratch your pocket a little more (2,000 euros and up ).