A domain name locates an organization or other entity on the Internet. Domain Name System or DNS is the friendly system of names to give addresses to servers and web pages, something like international telephone numbers. The domain name system provides each server with a unique address, easy to remember and spell. Simultaneously, domain names hide the technical IP address in which most visitors are not interested.
TIPS TO CHOOSE THE DOMAIN NAME
While you are deciding the name of your domain, we recommend that you work according to this list that we have prepared for you, since it will help you avoid mistakes later on.
1. CHOOSE AN EASY-TO-REMEMBER DOMAIN NAME
The name you should choose should make sense to people, in other words something they can remember after listening only once or have seen a second in Google searches. This usually goes hand in hand with other recommendations, such as keeping the name of your domain as short as possible, doing it with attractive words that can induce more to your target audience to enter it, do not try to be original using complicated words and more.
2. DO NOT INCLUDE SCRIPTS
Years ago, Google showed a preference in names of the domains that contained keywords, for example, when a website dedicated to offering a cake service for weddings and its domain contained the keywords ' Pastry ' or ' Wedding ', it was much more likely that Google classified these words in your search engine. This has led many businesses to enter as many keywords as possible into their domain names and are usually separated by a script.
But, this does not work anymore or at least not with the use of scripts, not only will it NOT help you in Google, but you can also distance your visitors and potential customers.
3. MAKE IT EASY TO WRITE
As point 1 tells you that it should be an easy-to-remember name, we also recommend that you choose a domain name that is easy to spell and spell, so you can prevent your potential client from visiting another website because they do not spell the name of your domain correctly.
A name that is easy to spell, in other words, difficult to write badly, is much simpler to remain in the mind of the consumer and to access them.
4. CHOOSE THE BEST EXTENSION
There are different domain extensions to choose from: .com, .net, .info, .co, etc. However, .com is still the best option.
If you can opt for it, do it, although there is not much evidence to support that Google prefers this extension, but being the most common and the easiest to remember, it is easier to remember by the public to whom you will guide your services.
5. KEEP YOUR DOMAIN NAME AS SHORT AS POSSIBLE
Keeping the name of your domain as short as possible makes it easier to remember and write. We recommend you use 2 or 3 words at the most and keep those words as short as possible.
6. THE DOMAIN NAME SHOULD BE RELATED TO YOUR BUSINESS
Some businesses opt for a catchy and modern name for their domains thinking that it will help them with their brand. Unfortunately, this sometimes does not work.
Make sure you choose a name that is clearly related to your business or your business products, in this way, people to hear the name will immediately have an idea of what you do or what you sell. And if you choose a domain that does it and is also sticky, you have hit the target; it will be much easier to appear in the search engines every time someone searches about the services and products you provide.
7. BE UNIQUE
Obviously you want to choose a domain name that no one else has chosen, but it is important to also take into account that:
a) Do not infringe on the brand of another company and,
b) That is not similar to another name of a company that is already registered. With this you will avoid confusion and problems with the law
8. MAKE IT EASY TO SAY
This goes hand in hand with keeping your domain name easy to remember. If someone says your domain name out loud, you should make sure it's easy to pronounce and understand.
Therefore, avoid using foreign words (unless it is your target audience) or words that are not familiar, phrases or random words.
9. CHOOSE A NAME THAT YOU CAN ALSO USE IN SOCIAL NETWORKS
Choose for your domain a name that is in some way equal or similar to the name of your profiles on social networks.
For example, if the domain is www.kdm.com.co and the services are Digital Marketing, then in all social networks it should be similar: https://www.facebook.com/KronosDigitalMarketing/ and https: // www .linkedin.com / company / kdm and www.twitter.com/KronosDM .
When you choose a name for the domain, take a look at the profiles on social networks and make sure you choose a similar name, which has not been taken by another and is available to take it, although this makes the process much more difficult, in the long run you will be satisfied and you will be able to maintain a consistency in your brand.
10. THINK LOCALLY
If your company is focused on the local market (for example a restaurant, a car repair shop, a clothing store, etc.) consider using the name of your city in the domain.
This will help you differentiate yourself from other businesses worldwide and also opens up local options and the names of local domains will not be as competitive.
11. CONSIDER BUYING ALL THE EXTENSIONS
As we mentioned before, the best option for the extension of your domain is .com but you have to take into account the decision to buy all the extensions for your domain.
For example, imagine you decide to use www.bodasyfotografia.com . What would happen if someone else decides to buy www.bodasyfotografia.net and www.bodasyfotografia.org and use it for their business?
Buying these extensions does not mean that you need or should use them, you can leave them as they are or redirect them to the extension that you use, so you ensure that your business is not replicated on the Internet and that if any user made the mistake of writing another extension, intelligently taken to the correct one, thus achieving that you do not lose the organic traffic that is so valuable.
12. THINK OF YOUR BRAND
If your blog or website is designed to promote your services, use your own name. If you plan to publicize your services (for example, you are a business consultant) go with your full name www.fernandosalvador.com
Starting a new website is an exciting job. Hopefully, this article will give you some directions as to the most important part of this process, choosing a name for your domain.
But the most important thing is that you feel comfortable, confident and confident with your domain name of your website, so you can promote it even more.